How to Create a QR Code for a Website
Linking print to the web is the classic QR use case. The technical part is easy; the difference between a code that works and one that gets ignored is mostly in the link and the landing page.
Start with a clean URL
Use the full https:// address and the shortest path that reaches the right page. Every extra character adds modules to the pattern, which means a finer grid and a larger minimum print size.
Add tracking before you generate
Static codes cannot be edited after printing, so append any UTM parameters now. If you think the destination might change, point the code at a URL on your own domain that you can redirect later.
Check the landing page on a phone
- Loads fast on mobile data
- Answers the promise made next to the code
- Needs no pinch-zoom or desktop-only interaction
- Has an obvious next action
Give people a reason to scan
A bare code gets ignored. A short call to action — 'Scan for today's menu', 'Scan to check stock' — reliably lifts scan rates.
Ready to make one?
Turn your URL into a QR code